

PuraVida’s innovative Cryo Crafted™ process transforms farm-fresh ingredients into convenient frozen food without losing any flavor or nutrition that consumers crave.
1. Sourcing
Vegetables are sent to our California facility from local farms within 24 hours of harvest, ensuring peak freshness.
2. Fire Roasting
We fire roast our vegetables with a 1200°F flame, locking in flavor and creating that perfect char.
3. Freezing
The roasted vegetables are immediately frozen to preserve their color, consistency, and crunch.
We use natural, ethically sourced ingredients.
Our meals are conveniently ready in just minutes.
Every ingredient is preservative-free and devoid of artificial flavoring.
Our Cryo Crafted™ process preserves nutrients, texture, and taste.
Our products will change the way you think about frozen. Try and taste the difference at one of our local partner stores.