About Us

From Kitchen to Cryo: Reinventing Frozen with Flavor and Technology

PuraVida is rewriting the rules of frozen food — proving that flavor and nutrition can thrive together.

Founded in 2020 at the height of the pandemic, we began as a small team of chefs, nutritionists, engineers, and food lovers united by one bold idea: to build a brand where convenience, nutrition, and flavor would never be trade-offs. Our first market test sold out in days, driven entirely by word of mouth. Even as supply chains faltered across the industry, PuraVida delivered on time — establishing the reliability that continues to define us today.

Innovation Meets Culinary Craft

At PuraVida, we start with what’s delicious, then apply technology and process to make it nutritious. Our meals are created with chef-quality standards and crafted from ingredients people can trust.

The difference comes from our proprietary CryoCrafted™ process: vegetables are fire-roasted at high heat to lock in peak flavor, then cryogenically flash-frozen to preserve nutrients, crunch, and vibrant color. Proteins receive the same care, ensuring every dish tastes fresh and satisfying when prepared at home.

Inspired by a Blue Zone

“PuraVida” means “pure life” — a Costa Rican philosophy of joy, balance, and gratitude. Inspired by the Nicoya Peninsula, one of the world’s Blue Zones, we bring that wisdom to North America: meals that are nutritious, convenient, and full of flavor.

Food With Purpose

Our principles guide everything we make: real ingredients, bold flavor, built-in nutrition, and mindful sourcing. Each product is designed to bring balance to modern life — proving you don’t have to sacrifice taste for wellness.

PuraVida is just getting started — with bold innovations, trusted retail partnerships, and a vision to make healthy, flavorful eating the everyday standard.