Meet the New Standard For Frozen

At PuraVida, our process is changing the reputation of frozen food, making it healthy and delicious while remaining convenient.

Food with Purpose

  • Conscious Sourcing

    We use natural, ethically sourced ingredients.

  • Real Nutrition

    Every ingredient is preservative-free and devoid of artificial stuff.

  • Always Ready for You

    You’re busy. We get it. That’s why our meals are ready in minutes.

  • Always Crispy, Never Mushy

    Our freezing method preserves ingredients’ nutrients, texture, & taste.

Our Bold Idea

Founded in 2020, we began as a small team of chefs, nutritionists, engineers, and food lovers united by one bold idea: to create frozen food where convenience, nutrition, and flavor would never be trade-offs. 

Our proprietary CryoCrafted™ process ensures farm-fresh ingredients retain their nutrition, are always crispy, and taste as they should. 

The bold idea we began with remains the same, and that's why we continuously strive to create food with chef-quality standards, crafted from ingredients people can trust.

find in stores

Our Proprietary CryoCrafted™ process

Vegetables & proteins are fire-roasted at high heat to lock in peak flavor, then cryogenically flash-frozen to preserve nutrients, crunch, and vibrant color.

Inspired by the Costa Rican Blue Zone

“PuraVida” means “pure life” — a Costa Rican philosophy of joy, balance, and gratitude. Inspired by the Nicoya Peninsula, one of the world’s Blue Zones, we bring that wisdom to North America: meals that are nutritious, convenient, and full of flavor.

find in stores

Our Purpose

Our principles guide everything we make: real ingredients, bold flavor, built-in nutrition, and mindful sourcing. Each product is designed to bring balance to modern life -- proving you don't have to sacrifice taste for wellness.

find in stores

Discover PuraVida